Making a real difference isn’t easy.
It’s easy to get a headache trying to manage different specialists for every single task. That gets messy, expensive, and totally disconnected.
Let’s change that. We work alongside you as a flexible part of your team, bringing all the skills you need under one roof. We give you clear, practical support so you can finally move forward with ease and clarity!

We don’t believe in working in silos. Real, lasting progress happens when your product, digital, and brand strategies all pull in the same direction. We help you connect the dots for a stronger, more efficient way forward.
A great brand is built on trust. We’ll help you tell your story in a way that genuinely connects with your audience, creates a loyal community, and makes you memorable for all the right reasons.
The digital world moves fast. We’ll be your guide, helping you leverage technology and AI to connect with your audience, work more efficiently, and amplify your impact.
Got an idea for a new service? We’ll help you transform your rough concept into a polished product that people genuinely need and love using again and again.
Large-scale projects involve numerous moving parts. We’ll keep everything on track, turning your ambitious ideas into successful, stress-free results, whilst centring collaboration.

We’re proud to partner with:
You’re tackling society’s most important challenges. We’ll help you leverage digital tools and clear messaging to expand your reach, rally support, and amplify your impact.
You’re shaping the future through research and education. We’ll help you improve how you teach, research, and engage with students and the wider world.
You’re bringing people together to make a difference. We’ll help you use simple tools to get organised, connect with your members, and turn your shared passion into positive action.
You’re full of brilliant ideas and ready to grow, fast. We’ll provide the strategic thinking and hands-on support to help you fly.
You’re established and successful, but you’re ready for the next step. We’ll help you innovate, scale up, and stay ahead of the curve.
Forget juggling multiple agencies and conflicting advice. We provide clear, joined-up thinking across all the key areas, saving you time, simplifying communication, and making your budget work harder.
We’re not just advisors who deliver a report and disappear. We act as partners, working alongside your team, sharing our knowledge, and building up your in-house skills and confidence.
Our focus is always on practical, actionable steps that lead to tangible, measurable results. We translate complex ideas into clear plans that your team can get behind.
Our name, ‘Lab 16-12’, reflects our approach. We love to experiment, ask ‘what if?’, and explore new ideas to find the most innovative, most effective way forward for you.